Turkey Day Goes To The Dogs.
Updated: Nov 29, 2018
Working with animals is always a challenge, but some of Jones Advertising's favorite actors are of the four-legged variety. We've filmed animals for PetsMart, Microsoft, the Secretary of State, Mattress Discounters and now, Sleep Train. For their ThanksGifting Sale commercial, we needed a dog to jump up on the table and chow down on the holiday turkey - two things most dogs know they're NOT supposed to do.
Cruz (the dog) was a hardworking and eager-to-please performer. Her trainer worked with her to jump onto the table and to take treats from the turkey's cavity. The spot required a synchronized performance by the actress, the dog and the model train (operated off-screen). Factor in a perfectly timed camera move and you're looking a lot of takes. For the second scene in the spot, we only needed Cruz to lie in bed and pretend to sleep. Guess which shot was easier to capture.
At the end of the day, Cruz got her fill of treats, we got the shots we needed, and the client got an eye-catching commercial. Now that's something to be thankful for.