Reimagining Viral Videos.
Updated: Nov 29, 2018
Not that long ago, when a Microsoft video went viral, it was for all the wrong reasons. Videos like Songsmith, Vista SP1 or Windows Launch Party nearly resulted in Microsoft placing a permanent ban on online video production. Fortunately, that changed when they reached out to Jones Advertising for their video campaign promoting Microsoft Office.
Avoiding on-screen actors and voiceovers, we used screen capture and music to demonstrate how it might have looked if certain historical documents had been created using Word, PowerPoint, Excel, and OneNote. These fun and informative videos went viral (in a good way), accumulating up to 750,000 YouTube views before being promoted. One tech blogger commented, “This is the first Microsoft video I’ve seen in a long time that I’ve liked!” Microsoft would return to the Jones team, again and again, to create award-winning campaigns for Branded Entertainment, Partners in Learning, the Local Language Program, Safer Online, Microsoft Outlook and Office 365.