With four years of experience on Washington State Lottery’s complete line of games, Jones developed a variety of campaigns targeted to distinctly different audiences with different gaming habits. Utilizing a two-strategy approach, our goal was to get new players with this award-winning image oriented ‘What’s Your Dream?’ campaign, while increasing sales with existing players with promotional advertising, like the tremendously successful Ford Explorer giveaway promotion. Lotto experienced some of its highest “low-jackpot” sales with minimal investment.
