For the Washington DSHS Division of Alcohol and Substance Abuse Jones Advertising is making a big impact with a small budget. Our research showed that gambling addiction increases the younger a person begins to gamble. To address this trend, Jones created a campaign for youth gambling prevention, but parents were unaware of the risks involved with youth gambling and worse yet, didn't feel gambling addiction was a legitimate concern. After focus testing ads that compared gambling with better-known addictions, we hit the mark with mothers of kids 12-18 creating award-winning spots and a dedicated web site. With a small annual budget we generated a phenomenal 55 million high-quality media impressions and tens of thousands of unique hits on the Notagame.org web site.
